About

Expertise & Innovation

Where experience meets fresh perspectives

Company

Global Expertise, In-House Innovation: the backbone of our X-Ray solutions

Primax is proudly part of a large, multinational organization with a strong foundation in the design and manufacturing of advanced X-ray technology. By leveraging the expertise and resources of our global network, we are able to offer a complete portfolio of cutting-edge imaging systems.

With a presence spanning across continents, Primax combines a global perspective with a deep understanding of local needs. Our network of trusted partners ensures tailored solutions and seamless support wherever healthcare demands it.

With decades of experience, Primax delivers proven solutions backed by a deep understanding of imaging technology and healthcare needs. Our commitment to excellence ensures reliable performance and enduring trust.

Our systems are engineered for enduring performance, ensuring consistent operation even in the most demanding environments.

We embrace innovation and evolution, ensuring our solutions adapt to the ever-changing needs of healthcare worldwide.

OUR TIMELINE

Milestones on our journey

2024

Growing in parity

Substantial employees increase, reaching gender parity

2023

Consolidating presence in Italy

High-end R/F system LEVIA enter in the Italian centralized purchase system (CONSIP)

2022

Expansion into New Regions

Nordic market: we won C-arm frame agreement in National tenders in Sweden, Denmark and Norway

2022

Innovation in digital imaging

First Riviera CSX, new ceiling system, installed in Latvia

2021

Reference player in C-arms

Through significant market advancements across the EU, we consolidate our leadership in interventional radiology with the Cyberbloc C-arm family.

2020

Quality at first place

We got ISO9001 certification

2020

Integration into a Multinational Group

We enter in a large multinational Group and elevate our portfolio, becoming an Italian Company and moving headquarters to Bergamo.

2001

Founding Year

Primax International is established in Nice (France) as a joint venture of X-ray equipment manufacturers. The aim was to create their own marketing structure and to control the entire distribution process of their products.

LEAN ORGANIZATION

Efficient structure to support our Partners at best

Primax International’s lean structure enables agility, quick decision-making, and close collaboration—qualities that drive efficient operations and personalized service.

For our partners, this means responsive support, tailored solutions, and a direct line of communication.

For the patients and healthcare professionals, who rely on our diagnostic imaging technology, this translates to faster diagnoses, optimized workflows, and ultimately, better patient care.

MEET THE TEAM

Team Primax

Tiziana Pesenti

Tiziana Pesenti

Sales Specialist

Elisa Di Stefano

Elisa Di Stefano

Export Area Manager

Matteo Papini

Matteo Papini

Export Area Manager

Tiziana Gallizioli

Tiziana Gallizioli

Marketing

Luca Ferri

Luca Ferri

CFO

Laura Bena

Laura Bena

Accounting

Emanuela Tirelli

Emanuela Tirelli

Human Resources

Francesca Gervasoni

Francesca Gervasoni

Quality & Regulatory Manager

Luca Ricci

Luca Ricci

Support Coordinator

Roberto Facoetti

Roberto Facoetti

Service Engineer

Roberto Brevi

Roberto Brevi

Service Engineer

Massimo Cavallaro

Massimo Cavallaro

Managing Director

Premium
EU design

Every step of our production process, from research and development to final testing, takes place in European Union. This comprehensive approach ensures that our systems not only meet but exceed the rigorous Quality Standards requested in the global market. By integrating advanced components seamlessly by design, we offer a level of reliability and precision that set our systems apart.

INNOVATION

Leading technology excellence

As part of a leading global group, we leverage the technological excellence developed by our Partners to ensure our products remain at the forefront of industry standards. By collaborating with our Group’s cutting-edge R&D teams, we deliver solutions that meet the needs of our global clientele.